You have 200 members.
Do you know which 12 are about to cancel?
Fitness studios bleed revenue through invisible churn. By the time a member cancels, they've been disengaged for 3 weeks. Milton tracks visit frequency, class utilization, and revenue per member in real time.
5 pilot spots remaining · Setup in under 1 hour
The metrics that run a profitable fitness studio
Most studio owners track total active members. Milton tracks the numbers underneath — the ones that tell you whether your growth is healthy or whether you're filling a leaky bucket.
Retention Rate
Milton calculates retention rate by monthly cohort — not just as a snapshot. A studio with 80% retention today can have declining cohort retention that predicts a membership crisis 3 months out.
Revenue per Member
Membership fees are the base. Milton factors in class packs, personal training sessions, and retail purchases to show your true revenue per member — and which segments are most valuable.
Class Utilization
Which classes are consistently over- or under-booked? Milton shows utilization by day, time, class type, and instructor — so you know where to add capacity and where to consolidate.
What Milton finds in fitness studio data
Real patterns from real studio operations. Not generic retention advice — specific findings with a number attached.
"12 members haven't visited in 18 days and are statistically likely to churn"
→ A targeted re-engagement offer — free PT session or class pack discount — could recover ~€740/month in at-risk MRR before those members cancel.
"Your Monday 6pm class is at 94% utilization but Monday 7pm is at 38%"
→ Shifting the 7pm class to a different format — or offering an early-bird incentive to move demand earlier — could fill 8 more spots per week, adding €480/month.
"Members who attend 3+ classes in their first week have a 12-month retention rate of 71% vs 34% for those who attend only once"
→ A structured 'first week' onboarding sequence — a personal call plus a booked class — could more than double your new member retention rate.
Stop churn before it happens
5 fitness studio pilot spots · Free for 60 days · No credit card required